Atelier Perelà is a project of Alessandro Maggioni. I’m happy to hear from you, and see how can we create something precious together.
Paper, Scissors, Stories
Atelier Perelà creates artwork for museums, stage and architecture. We combine art, design and storytelling to create thrilling and charming worlds of adventure for both children and adults.
A 700 square meter big part of the Helen Keller school in Charlottenburg was given to the Sinneswandel GmbH to bring to life their vision of an integration kindergarten. The challenge was to create an orientation system for the building that is fun and appropriate for children and to create rooms that invite to explore, recreate and at the same time offer places of retreat and safety.
A tree as the symbol for growth and development was the root idea of the design concept. The three floors stand for root, trunk and crown of a tree. For each floor Baukind developed together with the Atelier Perelà an original color concept and animal characters that correspond to and live around root, trunk and crown of a tree. The animals accompany the kids from the entrance door to their groups that are named after these animals: fox group, rabbit group, etc.
Gideon's Tale is a tender love story about curiosity, diversity and the courage of self acceptance. A journey into a world of white cutout paper, animated with stopmotion and live-action technique.
CREDITS | Story, Chiara Pagano • Illustrations, Alessandro Maggioni • Direction, Animation, Alessandro Maggioni, Amrei Andrasch • Music, Marco Bianchi • Graphic Design, Stefano Mandato • Production, Atelier Perelà
How can a real puppet interact with digital sensor, reaching new dimensions and meanings for the puppeteering world? This was the core of BadaboomBerlin research in the summer art Residency at Schaubude Berlin, with the title "Digital ist besser?" During that research we saw the birth of a new, curious character: Ludwig.
Spiel Mit Mir
1 awarded project, 3 museums, 9 interactive characters, 97 animated exhibits.
The "Grassi für Kinder" competition was the chance to play with the archive of the Museum of Applied Arts, Music Instruments and Ethnography. Together with Daniel Huber and Raumsektor we created a permanent, interactive installation that lets the Grassimuseum visitors enjoy its collection in a contemporary and playful way.
In collaboration with ATÖLYE Istanbul, Atelier Perelà took part to the development of a concept for a new tablet's Kids’ Mode.
Safety, care for design and quality of the user experience were the driving forces behind the project. Through workshops in schools we tested and shared prototypes with kids, developing a group of friendly mascots acting as a guide through the whole tablet experience. We worked with a team of 6 illustrators, depicting diverse topics to address different ages and mood.
ART DIRECTION | concept, brand identity, graphic design
ILLUSTRATION | paper artwork, stage props, vector graphics, live performances
PRODUCTION | stopmotion, 2d animation, editing, cinematography
WORKSHOP | arts and craft, stopmotion, multimedia
Originally from Como Lake, Italy, Alessandro Maggioni lives and works in Berlin.
He is an artist and industrial designer with a focus in communication, who began his career combining digital media applied to design, videography and architecture.
His interest in the role of analog in digital culture expanded into the exploration of the world of handmade papercraft and stop-motion animation. The wish of sharing this knowledge with younger generations takes form into a series of workshops given in kindergartens, schools and media festivals.
In 2016 he co-founded BadaboomBerlin with Daniel Huber, where he currently develops interactive collective playful installations and researches innovative applications for theater, museums and art theraphy. in 2017 the studio is awarded with the title of “Kultur- und Kreativpiloten Deutschland”.
His work constantly shifts between handy-craft, technology and imagination. In workshops, he empowers everyone from children to professionals to create their own stories in a positive and proactive media culture for the new generations.
He combines the methods of a designer with an artist’s imagination, to create thrilling and charming worlds of adventure for both children and adults.
Alessandro maggioni , Eisenbahnstr.7 - 10997 Berlin